There is still plenty of scope for growth in the SA credit card market; but will this have a happy outcome?
Erika van der Merwe
28 August 2006 Not so long ago, South Korean consumers and financial institutions picked the fruit of aggressive and indiscriminate issuing of credit cards. By late 2002 the consumer boom triggered by credit based spending had culminated in widespread credit card defaults; bail-out packages for credit card firms ensued and policy makers battled for years to crank up consumer demand again.
With the generous availability of credit cards from South African banks, retailers, airlines and others, it is only natural to wonder whether we are headed in a similar direction.
Credit card debt has been expanding at rates of more than 40% so far this year, well in excess of other forms of credit.
But analysts appear calm about the impact this will have on banks’ lending books and consumers’ financial position.
As long as interest rates rise only modestly and individuals’ income levels continue to grow, the debt-servicing burden is likely to remain manageable. Besides, penetration of credit card use in South Africa is still fairly low, with most users up to now having used these as transaction tools rather than an easy form of debt.
Moreover, unlike the South Korean situation at the time of the aggressive growth in the availability of credit cards, which began in 1998, South African regulations demand rigorous financial checks.
Plastic spending
Nedbank chief economist Dennis Dykes says the rate of credit card growth, which reached 40,2% (year-on-year) in June, is the highest we have seen since 1995-96.
He ascribes the surge in credit card use in 1995 to the first wave of black economic empowerment (BEE), when blacks entered public service and followed the natural path of taking on credit to finance a salaried lifestyle
A second wave followed in 2004, as the private sector embraced BEE. At the time interest rates started declining, which accelerated the appetite for credit.
The question is, Dykes says, whether the new middle class is over-extending into credit, or whether this is part of a natural, structural process, as living standards improve.
Provided there is some slackening in credit card debt growth over the next year or so, and assuming that interest rates do not spike, the situation should settle down, Dykes argues.
Standard Bank senior economist Elna Moolman agrees, saying that, as long as nominal income levels continue to pick up, these will be able to absorb the effects of moderate interest rate increases.
She adds that banks’ non-performing loans are picking up, but that these are still at historically low levels and not a concern to banks.
For now, consumers are able to service their debt – in whatever form – fairly comfortably.
Although debt-to-income levels were at record-highs of 68,2% in the first quarter of this year, the debt-servicing burden is modest: the South African Reserve Bank reported in its recent annual report that the debt repayment to income ration reached 7% in the first half of this year. This compares rather favourably with many other countries’ debt-servicing burden (see graph).
Debt repayment-to-income ratio
Source: Standard Bank Economic Unit
From a banking perspective, the surge in credit card debt is part of a clearly considered strategy, rather than a haphazard extension of credit, says Coronation Fund Managers’ financial services specialist Neville Chester.
South Africa had been an anomaly in that credit cards generally were used as a transactional tool rather than a means to take on uncollateralised debt, Chester says.
Credit cards for all
Financial institutions are now extending credit cards to a lower-income spectrum of users, who are more likely to accumulate debt in this manner.
Chester says this is likely to boost bad debt levels, but that institutions are building fatter margins into this debt and are therefore providing for the risk.
As far as the risk of default is concerned, his impression is that the financial institutions are more concerned about the sustainability of consumers’ employment levels than with where interest rates are headed.
Part of the motivation for banks to make credit cards more freely available is that it helps them to understand the credit behaviour of a new, untapped market segment.
Compared with most other forms of debt, credit card debt is short term in nature and tends to involve lower amounts. This is therefore a less-risky way of testing the debt waters, one analyst says.
Part of a strategy
From both a business and a regulatory point of view, it would be irrational for banks to make bad lending decisions. Chris Sweeney, managing executive of Absa Card, says that the National Credit Act ensures a further degree of reasonableness in banks’ checks on the affordability of loans.
Sweeney is confident that this pace of credit card debt growth will continue.
The healthy macro-economic environment and continued appetite for banking products by the emerging-black middle class will support the growth of this market, he says.
What is more, credit cards are convenient, accessible, flexible and secure – appealing characteristics which coincide with the demand for banking products, according to Sweeney.
Compared with most mature economies where consumers have at least one credit card each, South Africa has 7m cards in issue – for a population of nearly 45m. Those South Koreans who are economically active now have about three-and-a-half credit cards each.
| This story first appeared in Moneyweb Business in the Citizen |
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